Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

Rebranding can come at many different points in a business’ timeline, but it does inevitably come. Sometimes, you might feel the need for a partial change or a total do-over. No matter what the change, rebranding can bring about an unfortunate side effect: losing customers.

If you’re thinking about switching things up in your business, you can formulate a simple rebranding strategy that will make the transition smooth.